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New Brand Alert – Autry

November 18, 2022

New Brand Alert – Autry

There is rarely anything considered more classic in fashion than the humble white trainer. And
better still, a white trainer designed by an all-American brand. A basic white trainer is a piece so
versatile that no matter your taste, style, age or gender, everyone has a pair in their wardrobe.
Perhaps, dare we say, even more so than a pair of denim jeans? But getting them right, can also be
quite the challenge.

Although a white trainer seems like a pretty simple shoe, it’s shape and design evolve from year to
year and keeping up with the trends is essential in making great style choices. This is why up and
coming brands are pioneering the way with such confidence; and producing fresh takes on a beloved
classic. We are incredibly excited to introduce Morgan Clare’s newest brand landing in store very
soon: Autry.

Autry is a trainer brand based in the US taking the industry by storm. Autry was an already well-
loved brand but was recently rebranded and founded for the second time by a group of friends that
were inspired by the rogue spirit of the house. Drawing inspiration from vintage trainers, they
merged their love for vintage designs and shapes with new technology to create an everyday shoe
that prioritizes both comfort and style.

Autry’s trainers are created from high quality lamb and nubuck leathers to create a timeless feel that
never goes out of style. Every shoe is made by hand, so every piece carries a unique touch which
adds a detail missed so often by the trainer giants manufacturing today.

You heard it here first; dunks are out, and Autry is in. Autry’s trainers have an 80’s cool-girl air and
an edgy twist rarely seen in the basic white trainer. The brand’s iconic styles are the Medalist, Dallas
and the Open. Each of these infamous trainers carry a sporty edge reminiscent of their origins, and
easily transition into the modern athleisure trend coveted by models styling their off duty looks.

Very much considered the new fashion fanatic’s essential, this new take on everyday casualwear is
translated throughout all seasons and easily styled with various existing pieces in your wardrobe.
Styled with 90’s jeans and straight cut trousers creates a vintage feel and a chic casual look. But can
just as easily be paired with a midi skirt or jumper dresses, making them perfect to transition from
season to season. Autry’s trainers have a wonderful feel of reminiscent American optimism, a
vintage spirit that highlights the beauty of simplicity in fashion. With designs that experiment with
colour and the ever-popular sport-luxe style, this brand is a refreshing breath of air in a repetitive
sector of the industry.

Autry is a brand brimming with personality and youthful playfulness, loved by influencers and
celebrities across the world including Harriet Westmorland. Get ahead of the trends and keep an eye
out for this energetic new addition to Morgan Clare, we have a feeling they’re going to be a sell-out!


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