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BRAND SPOTLIGHT: ALEMAIS

June 25, 2024

BRAND SPOTLIGHT: ALEMAIS

BRAND SPOTLIGHT: ALEMAIS

Pre Fall 24 | Players Collection

A contemporary brand with an artisanal focus, Alemais is back with their latest offering for pre-fall. Cultivating a spirit of adventure with social, environmental, and ethical issues at heart, this latest collection sees them team up with Barcelona-based, multidisciplinary artist Michael Swaney, to portay a child-like curiosity through the pieces.

This pre-fall, Alémais and artist Michael Swaney invite you into the spirited realm of Players, an amalgamation of mischief, musing and metaphor.

“When we play together, we stay together. It increases our sense of awareness by keeping us on our toes, sparking joy speaking to the exuberant child within us all”.

The brand says,

“We connected with Mike over our mutual love of watching people at play all over the world. An eclectic mix gathered at a table disconnected from the busyness of life and connected into a playful universe.

The games we play keep us connected to ourselves and others. There is a universal language of ‘PLAY’ it’s something we all understand. When we play together, we stay together. It increases our sense of awareness by keeping us on our toes, sparking joy speaking to the exuberant child within us all.”

ARTIST COLLAB: MICHAEL SWANEY

Canadian-born, Barcelona-based Michael Swaney is a multi-disciplinary artist who moves between mediums seamlessly to create art with a rich, child-like curiosity that showcases a spirit for adventure. Collage, ceramics, painting and video are just some of the ways in which Swaney’s visual world is created, fusing colour, form and texture into his bright and playful paintings. Channeling childhood memories and the subconscious mind, his creative universe is created via graphic compositions and geometric forms, always staying true to his rebellious nature. Find his work exhibited throughout Europe, Scandinavia and North America.

MATCHY MATCHY

Alemais wouldn’t be Alemais without the inclusion of their matching sets, and we can’t get enough of them. Making the ideal companion to pack for your next trip, the outfit options are endless!

SUNDRESSES

The effortless allure of a sundress in summer is hard to beat. Alemais brings their bold, eclectic prints to an otherwise feminine piece, giving it a modern update that is a perfect match for a sun-bleached retreat.

 

“Through research and development we can do better by educating ourselves on best practices to create more durable and less wasteful wardrobes. When we know more, we can design more consciously and with more consideration.”

– LESLEIGH JERMANUS, Co-Founder & Creative Director

   

Exclusive Yorkshire stockist of Alemais


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