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September 23, 2025
Some of the hottest brands of 2025 are arriving at Morgan Clare this season. We have curated an exciting list of newcomers especially for you, featuring contemporary feminine design, sculptural silhouettes, and timeless, Italian-made footwear. Get ready for your Autumn/Winter wardrobe to peak as our New In selection is looking better than ever.
Founded in 2015 by Luisa Dames, Aeyde is a Berlin-based accessories brand with timeless footwear at its core. Born from a vision to combine a refined, contemporary yet wearable design aesthetic, the Italian-made footwear is crafted from the highest quality materials with sustainability and transparency at the forefront. With a desire to challenge the preconceived notions of luxury, collections range from classic boots to contemporary flats and seasonal highlights, all designed for the ages. Strong character and striking shapes are ever present, yet at its heart, Aeyde epitomises quiet luxury, ensuring each piece will be a lasting addition to your collection.
SHOP AEYDE
Founded by Bettina Lempelius in Berlin in 2004, LEMPELIUS is a contemporary outerwear brand inspired by a pure Nordic spirit and designed to last. With an unwavering commitment to quality and minimalist aesthetics, the label produces cutting edge, fashion-forward silhouettes without compromising on function. Collections are designed around visually strong core fabrics that transcend seasons, with sourcing and manufacturing within Europe being crucial aspects of the LEMPELIUS identity. Responsible choices are a priority for the brand, allowing them to prevent wastage by repurposing excess materials in future collections.
COMING SOON
Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to make high-quality cashmere pieces accessible without compromise. A knitwear brand that seamlessly blends style and substance, Soft Goat is designed in Stockholm with the versatility to adapt to everyday life whilst inspiring its wearer along the way. Minimalist Scandinavian design finds new expression in Soft Goat’s collections, where clean lines meet subtle twists and vibrant hues. Each piece is rooted in the brand’s commitment to ethical production and the finest materials, yet their promise remains simple: modern cashmere, reimagined for contemporary living.
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Founded in 2010 by Creative Director Nick Wakeman, STUDIO NICHOLSON was born from almost two decades of industry experience. With a mission to craft the ultimate modular wardrobe, the London-based label is celebrated for its sculptural silhouettes and refined use of fabrics and textures. Inspired by Asian aesthetics and architectural form, Nick creates from the gut — free from trends and outside noise, allowing authenticity to guide every piece. The brand's signature look blends oversized proportions with timeless, functional design—stripped back, yet flawlessly modern. Menswear elements anchor each collection, while fabric and texture remain at the heart of every creation.
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Founded in 2001 by Swedish designer Elin Alemdar, Stylein was born from a vision to combine a timeless yet contemporary design expression. Drawing on her background as a fashion stylist and her studies at New York's Fashion Institute of Technolgy, Alemdar shaped a brand rooted in Scandinavian minimalism, refined fabrics, and the perfect fit. At the heart of Stylein lies a seasonless capsule wardrobe; staples designed to last, adapt, and elevate your everyday. Clean lines, impeccable tailoring, and a quiet luxury make each piece a lasting addition to your collection.
SHOP STYLEIN
THE ROUND UP: SWIMWEAR YOU’LL LIVE IN Sun-filled getaways call for swimwear that turns heads. Whether you’re poolside lounging or splashing in the sea, now’s the time to refresh your collection. With bold cuts and standout shades that resemble the rainbow, consider this your dream swimwear rotation sorted.
NEW BRAND: STAUD In 2015, Sarah ‘Staud’ Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women — it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfected novelty, STAUD offers a collection to the…
SS26 TREND FOCUS: CITRUS SUMMER Fresh, zesty hues have been making a statement across our collections this season. Whether you’re ready to embrace bold, head-to-toe citrus tones or prefer a subtle pop of colour, check out the pieces that will effortlessly refresh your everyday wardrobe.
NEW BRAND: LIFFNER Founded in Stockholm in 2012 by Paulina Liffner von Sydow, Scandinavian brand Liffner is a leather goods label grounded in expressive minimalism, time-honoured Italian craftsmanship, and the quiet strength of purposeful design. Each piece reflects a balance between refined silhouettes and eclectic detail — capturing both restraint and individuality in equal measure….
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