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Celebrating 12 Years of ANINE BING

June 12, 2024

Celebrating 12 Years of ANINE BING

Celebrating 12 Years of ANINE BING

Celebrating 12 Years of ANINE BING:

In the ever-evolving world of fashion, few brands manage to strike the balance between timeless elegance and modern edge quite like ANINE BING. As the brand celebrates its 12th anniversary this year, it’s worth taking a moment to reflect on the journey that has transformed it from a fledgling label to a global fashion powerhouse.

Founded in 2012 by Danish-born, Los Angeles-based designer, Anine Bing, the brand quickly garnered attention for its effortless fusion of Scandinavian simplicity and American energy. Former model and singer Bing brought her own unique perspective and personal style to the brand; focusing on clean lines, minimalist cool-girl vibes, and an off-duty-model aesthetic.

Speaking of the brand’s signature aesthetic; it is classic, effortless, and timeless. The brand’s pieces are characterised by minimalist yet edgy designs; think leather jackets thrown on over silky camisoles, and slouchy jeans paired with oversized blazers that exude a certain confidence. This juxtaposition of hard and soft elements has resonated with women worldwide, offering a wardrobe that’s contemporary with a timelessness that you want from a brand who means business.

In the years following its debut, ANINE BING has broadened its horizons by expanding the product line beyond clothing. Accessories and footwear are of course a natural progression, however a fragrance line in addition to lifestyle offerings really cement them as a luxury brand who are here for the long haul. Each new addition incorporates the brand’s ethos, remaining true to its core values of quality, simplicity, and a touch of rock ‘n’ roll rebellion. This expansion has allowed fans to fully immerse themselves in the ANINE BING lifestyle, creating a cohesive and curated wardrobe.

From its humble beginnings in Anine’s garage, BING is now a global phenomenon that continues to grow their retail presence with 30 stores in major cities worldwide, and flagships in the likes of Los Angeles, New York, Paris and London. The brand’s online presence has always been at the forefront of their business plan; flourishing with a robust e-commerce platform and a highly engaged social media following, Anine often relates the brand to herself; sharing styling tips and glimpses into her life, further solidifying the connection with the customer.

It is this strong sense of community which sets ANINE BING apart from other brands, having cultivated a loyal community of women including A-list celebrities and the industry elite, who resonate with its ethos of confidence, authenticity, and effortless style. Through social media engagement, collaborations with artists and influencers, events, and celebrity campaigns (see Kate Moss), ANINE BING has created a space where women feel empowered and inspired.

As we celebrate their 12th anniversary, the future looks incredibly promising. The brand continues to innovate while staying true to its roots. Upcoming collections promise to deliver the same level of quality and style that fans have come to expect, with unexpected twists that keep the brand relevant in an ever-changing fashion landscape.

In an industry where trends come and go, ANINE BING’s commitment to timeless style, core classics, and quality craftmanship has ensured its lasting success. Here’s to 12 years of iconic fashion moments, and to many more years of inspiring women to embrace their style with confidence.

Morgan Clare is proud to be an exclusive Yorkshire stockist of ANINE BING. Shop our carefully curated collection below.


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