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July 30, 2026
SUMMER WITH ANNI LU
This summer has seen the return of the beaded necklace – and for good reason. Equal parts playful and polished, it’s the piece that fashion insiders are reaching for to bring personality to everything from crisp tailoring to simple linen dresses.
Few brands capture that effortless summer mood quite like ANNI LU. Think colourful beads, freshwater pearls, and easy layering – jewellery made for long summer days by the sea, city weekends, and outfits that don’t need overthinking.
Founded in Copenhagen, Denmark in 2013 by creative director and designer Helle Vestergaard Poulsen, ANNI LU offers playful, colourful jewellery made in delicate designs. Perfect for a relaxed, mix-and-match aesthetic, their jewellery collection is crafted using beads, pearls, and shells, creating a unique boho look, ideal for beach to-bar-vibes.
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