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Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to make high-quality cashmere pieces accessible without compromise.
A knitwear brand that seamlessly blends style and substance, Soft Goat is designed in Stockholm with the versatility to adapt to everyday life whilst inspiring its wearer along the way.
Minimalist Scandinavian design finds new expression in Soft Goat’s collections, where clean lines meet subtle twists and vibrant hues. Each piece is rooted in the brand’s commitment to ethical production and the finest materials, yet their promise remains simple: modern cashmere, reimagined for contemporary living.
Independent UK stockist of Soft Goat.
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NEW FOR YOU: DISCOVER THE NEW BRANDS JOINING US FOR AW25 Some of the hottest new brands of 2025 are arriving at Morgan Clare this season. We have curated an exciting list of newcomers especially for you, featuring contemporary feminine design, sculptural silhouettes, and timeless, Italian-made footwear. Get ready for your Autumn/Winter wardrobe to peak…
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Don’t forget your accessories this season…
Shop our range of accessories in-store and online now
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Accessories, styling, jewellery, Ganni cap, Anine Bing cap, autumn accessories
Styling @lempelius
Wrap up warm with our new collection of @lempelius coats and jackets, ensuring warmth, practicality and style
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Lempelius, coats, winter wardrobe, winter coats, barn jacket, down coat
NEW BRAND LAUNCH @lempelius
Unwavering quality and minimalist aesthetics. Inspired by a pure Nordic spirit, @lempelius creates contemporary outerwear that is designed to transcend seasons.
Watch this space to see us style @lempelius
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Lempelius, outerwear, Nordic fashion, winter styling, winter coats, down coats
Because comfort should always look this good
Shop our collection of tracksuits in-store and online
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Tracksuits, ready to wear, everyday styling, autumn wardrobe, Anine Bing tracksuit, cashmere
Styling with @worldofstylein
Elin talks us through the new drop that has just arrived instore and online, the perfect wear now staples to add to your wardrobe
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Stylein, worldofstylein, scandi style, wardrobe basics, capsule wardrobe, timeless fashion, Harrogate
Form, function and frost ready
Shop our collection of winter boots in-store and online now
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Chunky boot, boots, boot styling, winter styling, autumn styling, shoes
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