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Theory

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Theory is a company, a concept, a philosophy, an aesthetic, a style, and a product. Theory is a phenomenon that spun out of great fitting pants. Theory is a brand that doesn’t look to the future – Theory creates the future. Theory is Passion, People, Product, and Profitability.  Theory is a dynamic entrepreneurial spirit and attitude that is shared by our employees, our partners and our consumers. Ask our customers about their favourite fitting pants, the perfect shirt, the jacket they throw on over everything…they’ll tell you “It’s Theory.”