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Theory is a company, a concept, a philosophy, an aesthetic, a style and a product. Created to answer the needs of modern fashion subscribers with discerning taste. Women who seek luxury, value and, above all, elegance. Created in 1997, for women to feel relaxed and effortlessly stylish in modern clothing. Timeless dresses, trousers, shirts, knitwear and jackets is what you will find at Morgan Clare.



Theory Sweaters

Cut a sophisticated figure with Theory. From cashmere to cable knit, Theory’s clean lines, well defined shapes and comfortable separates are perfect for any fashion-forward woman.

We know that you want all your favorite designers in one place, which is why we’ve made our shopping experience as easy and as pleasant as possible.

Theory at Morgan Clare

Theory was founded in New York City in 1997 on the premise that women wanted to feel comfortable and sexy in modern clothing. Combining sleek pieces and comfortable garments, Theory is aimed at intelligent, active and fashionable women, who want clothing for the office, for home with the family and for the weekend.

At Morgan Clare, we strive to offer you everything you need to find your favorite designers, and our advisers are always happy to help. Whether you need style advice or fit recommendations, get in contact and we can give you advice with anything you need.

Purchase Your Theory Sweaters with Us

So whether you’re looking for a turtleneck sweater or a striped one, you’re sure to find it with us. Purchase yours today.