Founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. Paige Denim landed its signature whipstitch on derrières all over the world in just a year. From being known as “the best butt in the business” Paige soon became known as the designer who makes “the best butt jeans”.