ViX's sexy collection of resort wear for women features some of the most forward-thinking spins on beach fashion. Inspired by her two grandmothers one a seamstress, the other a glamorous, world-traveling beauty queen with impeccable taste, these influences have shaped swimsuit designer Paula Hermanny into one of the most consistently innovative and creative individuals working in the swimwear industry today. Brought up in the stunning beach city of Victoria, Brazil, Paula gazed up at the jets flying through the clear Brazilian sky and imagined a woman with classic yet modern tastes – a woman who travelled around the world from Vitoria’s small exotic airport and turned heads wherever she went, from Monte Carlo to Bali. And until now, Paulas revolutionary designs inspire women all over the globe.
What do we love about the brand so much? It’s a brand that stands out from the crowd for its elegance and beauty. From classic bandeau bikinis, figure slimming swimsuits and print kaftans, ViX offers a unique selling point, timeless designs at a high luxury finish! "When I'm designing, I picture that woman, who represents everything there is about style," Hermanny said. "One year, I might see her in St. Barts and I can picture what she’s going to be wearing, and that image becomes the basis for my collection."
For SS14, Morgan Clare offer you not only a sensational swimwear range, but flip flops to match your beachwear! How exciting?! Hermanny’s theme for this season consists of that oh so luxurious Brazilian beach lifestyle, incorporating bright Aztec prints in tropical colours, animal prints such as leopards and snakes, and gold/fabricated/bead embellishment for that exotic finishing touch.
If you need assistance on sizing for any of the ViX swimwear styles, don’t hesitate to call our team on 01423 730720, we’re happy to help!