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Founded in 1951 the philosophy of Max Mara is Passion and the Tradition in a conscious evolution. Today, Max Mara is a model and reference point for Italian and international prèt-a-porter; the passion and determination of the founder has been enthusiastically seized by the new generation, continuing the innovative traditions started 50 years ago. Summer 2010 features ever sophisticated neutrals with a hint of Audrey in the crop and longer line jackets worn over smartly tailored trousers and dresses.