The Joseph Clothing Collection from Morgan Clare
The Joseph label was launched in 1983 by Joseph Ettedgui. With a focus on sharp tailoring Joseph quickly became the name behind the perfect trouser and chic jacket. Today the label has evolved to include luxury knitwear and stylish dresses.
Joseph Ettedgui came to London from Casablanca and in the 1960’s got together with Kenzo. From this meeting the Ettedgui label was born with shops on the Kings Road and throughout London. This was the inspiration behind the Joseph label and whilst Ettedgui is no longer alive, his love of directional designer fashion and beautifully cut garments is still evident in today’s Joseph collections.
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