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J Brand
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J Brand

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J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen. The two set out to create classic and sophisticated jeans with the emphasis on fit and one mandate: create timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie.